This is Luxury with a little bit of “spice" very attractive
The Little "I"
OK~ NISSAN with the understanding that “performance” in engines is your “thing” and that most men and some women associate performance with the “engine” I GET IT.
Just an “idea” there’s a lot of people that want luxury and want good mpg and many do not see the “engine” as the “IT” factor. If they trust a brand they’ll assume the engine is good. Plus you have all those warranties.
A few days ago I did some research and spoke at length to a salesman from Acura (I give him the award for best at bonding with a customer. His instincts on what “motivated” a customer seemed spot on. This is his 2nd career prior he worked for a French company based on Bordeaux,
he grew up in Chicago and speaks a few languages he’s culturally aware of
differences. He became a car salesman because the economy “drove” him away from his last position. The affordability of Tennessee was attractive. Back to my point: This guy was fantastic (although he did accuse me of asking questions “like a man”…what did that mean???) In reference to cars he had an arsenal of “thoughts” and he was able to confirm my ‘opinions/thoughts’ on why people in the middle east prefer Japanese cars to German and how that market is rich in "mining" if given the right product. From his life experiences he could identify traits of different customers in which types of cars they would prefer. FYI - I was the only customer in the lot so he had lots of time to chat.
With Confidence I can say when it comes to purchasing a car women want “choice” & they/we want it all…. Yet if their/our budgets forced us to choose between interior luxury (The bells and whistles….fyi- moon roof, navigation/leather seats/heated seats/great stereo/DVD player) or a V-6 engine many women would choose the interior luxury. For that is visible, enjoyable and touchable.
NISSAN Some smaller engines are “peppy” and many other companies do NOT include powerful engine when they define a car as "luxury".
It seems like EVERY automaker has a different interpretation of “luxury”. For women safety reports are very important if torn between 2 cars and the feeling that they/we will be taken care of.
~FYI~ Acura has a 24 hour # to call with any questions so I called the number last night and a “live” person answered after “1” ring. I think he was in a call center ½ a world away yet he answered my questions on my button. Curiosity had me call the Infiniti # and got an electronic system finally after pressing a couple buttons a real person who then told me to call my dealership…. They asked me a lot of questions (like zip code) yet THEY COULD NOT ANSWER MY QUESTION>…. Which was a simple one?
Infiniti “Idea”…call your 24 hours line your “car concierge connection”…
Acura has gotten rid of something that is going to upset some shoppers.. On the TSX they’re relying on“voice” activated navigation and got rid of the touch screen. Many people hate those systems for they cannot recognize some “words” that are spoken by the drivers …… Many people LOVE the touch screen.
In reference to sub compact “luxury” BMW has “Opened Eyes” for the 20-30 aged “luxury” demographic with the “sub compact” luxury cars.
The fully loaded TSX for less than 35k gets 36mpg on the highway with only “1” driver. VERY IMPORTANT Working (educated) Women and those upper middle class boomers on “fixed” income care about mpg for it’s a comfort feeling in case of rising gas prices.
NISSAN/Infiniti - Your “G” Coupe and sedan are designed beautifully and your cockpit is fantastic,
Infiniti to beat an “incumbent” (Lexus) you need to reach out to all the voters and offer “choice”.
Imagine a “new” luxury compact designed with DNA from Essence with “choices” that accommodates the entry level luxury customer who needs “range” you’ll be guaranteed a WIN.
How about in reference to engines offer choice
The “Fantastic 4” option to a new luxury sub compact… make the moon roof standard...
Regular w/great mpg and a lower price
V-6 (Infiniti signature powerful engine)
Diesel for the European markets.
You can call this car
The Infiniti “I”
My “thought” the next generation will say
“I” Want That..
Get that group as customers. WOW them with customer service and make them loyal. Their next car will be a G.
Have A Great Day!!! Sharyn
Love Cars~Love People~Love the Planet