This man has become a fixture at Nissan’s press events. He walks around with a small video camera and a laptop hanging from his neck, as if he’s selling hot dogs at a ballgame. His name is Shotaro Ogawa, and he is most likely the biggest revolution when it comes to automakers connecting with their customers. Ogawa is Nissan’s walking live video stream and real time social networker. And he may put us old timey bloggers out of business..
The Original Blog of the NISSAN Whistleblower
To: CVP Simon Sproule
"Personally I don't believe companies should "outsource their image" because I believe that for success IMAGE is EVERYTHING!!!!! I feel that those creating the marketing materials & brand message are more committed to a company if they are a "member of the team". It's about PRIDE. It's also less expensive in the long term if you have the right People Process and Technology"... Sharyn Bovat Girl in the Black Honda blog....2009.
In 2009 Sharyn Bovat sent emails to Carlos Tavares about the social media at NISSAN and even recommened Erich Marx
NISSAN I've got IP addresses and Mr. Tavares emailed me directly. MY THOUGHTS WERE USED!!!
Nissan news centre highlights potential for proactive corporate comms in Asia By David Blecken
The Truth About Cars » Japan » Media » News Blog
PUT ON BLOG IN 2009
NISSAN
While browsing the corporate website. I saw this photo.
My First “thought” .... that man looks like a hostage that was recently released.
Exhausted!!!!!
??? Maybe he just gotten off a 16 hour flight seated in a middle seat in coach. OUCH!!! Horrible thought
Image is important so to those web workers creating the NISSAN Global Website suggestion Look at a photo before you insert it. ??? Maybe the executive hasn't seen this photo (My guess is he will NOW).
Mr. Moreillon, I’m a big fan of Australia, I’ve enjoyed many fosters on hot days, Sydney is one of my favorite cities and I have 14 pair of UGGS. That makes us “almost” family. Although I could NEVER get into the Vegemite. ??? I just don’t understand why people like it.
Sir, Because you’re from Australia I felt comfortable putting the photo on my web site. Sense of humor is BIG Down Under. Remember to get some sleep and fly business on long flights. Corporate must have a photo of you in a tie.
Have A Great Day!!!
Sharyn
Love Cars~Love People~Love the Planet
Bonus Thought
~History~
Years ago I was in a room when a consultant who was telling a politician that the campaign signs needed to be redone. The colors were wrong and the simple words selected under their name were not "issues/words" that people cared about. The money was tight ..... Hundreds of thousands had already been spent out of this individuals own "piggy bank". That politician was told that night directly & harshly by a paid professional that they would lose if that was their decision. The signs were just a few thousand dollars. That politician had spent enough in their mind and decided to use the already made signs that had the wrong message. That person lost by just a few votes.
In American politics in many cases people only get a "shot at success" every 4 years. You have to give it your best every time & every task. Working as a team is critical and every person on that team is important. Signs are a "small" expense but important & in that case they were ordered by a novice. It showed. The consultant I worked for arrived after things were "set up" on that campaign and making change was expensive. I could never figure out why they hired a "fix it" team and then didn't take all the advice. Oh well. Learning from every life experience. That was a good one.
Now you understand my background & why my opinions are strong on certain "thoughts".
*********
That photo on YOUR corporate website of your high level executive I've seen it up for several weeks. It really bothered me and I kept wondering when someone would say something and when it would be replaced.
Personally I don't believe companies should "outsource their image" because I believe that for success IMAGE is EVERYTHING!!!!! I feel that those creating the marketing materials & brand message are more committed to a company if they are a "member of the team". It's about PRIDE. It's also less expensive in the long term if you have the right:
PEOPLE~PROCESS~TECHNOLOGY.
NOW, if what I think is unrealistic then someone tell my WHY?.
"thoughts" can change. It's all an educational process. Sometimes creative solutions happen after thinking "out of the box" solutions that in the end will = better alternatives creating high functioning teams and more profits win/win :) :)
Have A Great Day!!!
Sharyn
Love Cars~Love People~Love the Planet
